Opening the Hamleys Store in London

Making special childhood memories is really important to us and there are some things that money simply can’t buy.

My two favourite memory makers involves theatrical openings of two particular toy stores: the Disney store (check out our previous blog or social media post) and the opening of Hamleys store in Regents Street. Both are exceptionally special but for this post we’re focusing on Hamleys.

Today we headed to Hamleys and Ita was called to the front of the store and told to open a special box that Bakewell Bear (the Hamleys bear) was holding in his paws. Inside was a bell! The entertainment team encouraged an energetic countdown and then Ita rang the bell, officially opening the store. As it was her birthday last week, everyone (including members of the public) sang happy birthday and it was a really memorable moment – Ita was so shocked!

However, did you know that this is something Hamleys can possibly do for your child too? Although it’s not promised, if you contact contact Hamleys ahead and let them know you are visiting because of your child’s birthday, they will try their best to allow your child to ring the bell and open the store. You can contact the store via their Customer Services Team for further info. This experience is free.

We then had a private tour of the store with a member of the entertainment team, Lauren, who was fantastic and so well informed. She told us all about the fascinating 258 year history of the store as we walked around the 7 floors. This tour I understand is at a separate cost, bookable in advance and finishes with a special Hamleys goodie bag – to book this tour you can contact Hamleys via their Customer Services Team for further info.

There is also a private VIP shopping experience where you can book to visit the store when it’s closed to the public.

There are lots of events taking place throughout the day at the store and one of the most fun areas is on the 2nd floor where the Frozen 2 castle is. The entertainment team here often put on a special reindeer training show and encourage your child to take place and walk the red carpet. Lauren explained this was almost daily during the week where it tends to be a bit quieter.

To see what other events are available see the link below.

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